![]() Roughly translated it means ‘Advancement through technology’. With this campaign, Audi celebrated its Germanness with a phrase that became common parlance in the UK’s popular culture. The message was that if this was Volkswagen's idea of a lemon, the Beetle must be a well-built car. The ad copy explained that the chrome strip on the glove compartment was blemished and had to be replaced. The ‘lemon’ print ad explained the rigorous pre-delivery testing each VW Beetle. As such its advertisements were a revolution all on its own. ![]() When the Range Rover came onto the scene in 1970 the idea was to position it as a luxurious Land Rover, but there was still the need to let its potential customers know that this was the kind of vehicle that can still hold its own on the rough stuff. Here’s our selection of car campaign greats. If you think our suggestions are worthy of the mantle ‘Best Car Advert Ever’, then feel free to vote for them in the comments section or tell us about them on our Facebook page or Twitter account – use #bestcarad. ![]() We’ll set the ball rolling with a few suggestions below. From Audi’s Vorsprung Durch Technik to Renault’s Nicole and Papa story, there are plenty of car campaigns and adverts that have captured the UK public’s imagination.
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